THE IMPACT OF AI BIAS IN PERFORMANCE MARKETING CAMPAIGNS

How Machine Learning Boosts Ad TargetingA marketing project's performance depends on where the ads are put. Taking care of brand name safety and alignment, in addition to making certain that the advertisement isn't displayed next to unfavorable or non-factual material, are critical for the success of any retargeting strategy.Machine learning sifts

The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.This can result in a more effici